There was a time when self-publishing meant writing a book,
then paying a subsidy publisher to print it.
The author had to cover the costs of editing, cover design, printing and
marketing before the book was available to the public, often paying thousands
of dollars to sell just a few books.
However, while authors can still bypass the traditional
agent/editor submission route, now they can also create a direct market online
through print on demand and eBooks. So
while they still have to put together a quality product, there aren’t any
up-front costs to print it. A book is
printed only if someone orders it, and the printing costs are taken out of the
royalties the author receives, rather than as an up-front cost.
This article is part two of three on self-publishing. Last week, we posted the advantages of self-publishing. But as we know, everything has two sides. This week's article covers the drawbacks. Yes, there are always drawbacks. Here are some disadvantages
1. Finding readers – If you go with a traditional
publisher, especially series, they usually form a loyal fan base. These readers buy time and again because they
know what to expect from the series. If
you self-publish, you can’t draw on this built-in fan base. You have to find your own readers.
2. Competition - According to Bowker, 458,000 books were indie pubbed in 2013 in
the US. That’s up 437% from 2008. I would say that’s a little competition. That said, if your book is quality, it will
rise above the rest. It’s important to
hire an experienced editor who will help make your book the best it can be.
3. Low sales as
result – Sales on eBooks and POD books aren’t as high as traditionally
published books, partly because they don’t have the marketing dollars behind
them that big publishing houses can offer.
If you understand going in that your book will probably not sell 50,000
copies, you’ll better accept your sales rates.
That isn’t to say it can’t happen.
But only you can decide how much marketing is worth the end result,
since it’s all on you.
4. If your book is bad, your reputation is ruined –
Everyone is proud of their finished product.
But as the author, it’s difficult to step back sometimes and admit the
writing or the plot may not be your best effort. If you put a poor quality product out there,
it’s difficult to overcome the bad reviews, even if the second book is markedly
better. Make sure you have other eyes
(not family or friends) look over your book before you produce it.
5. Marketing is on your own – While many large
publishing houses are leaving more and more to the author, when you
self-publish, it’s all on you. You have
to create swag, set up a Facebook page, schedule a blog tour, contact book
stores for signings, and find speaking engagements. None of this will be done for you. So be prepared for some hard work.
6. Distribution is on your own – Major publishers
have a large distribution list. Your
book would automatically ship to major outlets. However, when you self-publish,
your book will not be in retail stores.
It will only be available online.
And you will be responsible for finding some of those outlets.
7. Everything is on your own – Yes,
everything! You are the writer, editor,
publisher, marketer and all around go-to person. There is no support staff to answer phones,
respond to emails or make decisions on art work. You are everyone in the process.
8. No advances – Most publishers offer an advance
to authors when they contract them to write a book. The amount varies, depending on the author
and sales history. The advance can be
used to start marketing your book, money you won’t have if you
self-publish. The costs are all on you. Which brings us to the next point:
9. It costs money – And we’re not talking a few
hundred dollars. To hire a quality
editor, a good graphic artist, a photographer for your head shot, etc., all
costs money. And unless you sell
thousands of copies, you may not make that money back.
10. Stress – Considering all this, it’s not
surprising that the process can cause a lot of stress. Unless you are prepared to handle these
roadblocks, then the self-publishing process may not be for you. Consider both time and money involved.
Don’t think, after all this though, that the process isn't worth the effort.
Join us next week to learn how to balance the good with the
bad to put out a quality product.
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